As part of the Lay’s Gourmet by PepsiCo in India, the brand created a strong integrated marketing plan as part of their “golden ticket” campaign, and the team was tasked with developed a PSR video for the retailer as their TG.
The Kreative Access team developed the PepsiCo Lay’s Gourmet Selling Story Animation Video, packaged with Voiceovers, custom overlay music, and the required SFX, to clearly capture the value proposition of these thick-cut crispy kettle chips from it’s unique flavours, golden colour and beautiful curls, along with clearly highlighting the product sell-in norms, POSM and media plan.