The Kalpataru brand, has a strong legacy spanning over five decades delivering aspirational, pioneering, highquality and innovative residential projects which have been instrumental to the evolution of South Mumbai and the lifestyle of its residents.
However, the brand with its conservative approach towards marketing, experienced that the new potential buyers in the South Mumbai neighbourhood do not have the clear awareness of the Kalpataru brand. Also, with the brand further expanding in the South Mumbai (also known as SoBo) neighbourhood, a clear marketing strategy highlighting the key proposition of Kalpataru brand in South Mumbai had to be clearly outlined.
The Kreative Access team proposed a brand awareness strategy, and developed an articulate 3D visual communication clearly showcasing the strong legacy of the Kalpataru brand highlighting the key proposition of the brand’s landmark projects with spanning a custom 3D developed map of South Mumbai, supported with time maps of over five decades, and intercuts of brand and lifestyle visuals.
The 3D Video clearly depicted the Kalpataru brand being synonymous with the growth and lifestyle of South Mumbai, and has been instrumental with every brand communication across platforms as part of their ongoing project launches in South Mumbai.