The Kalpataru Group, one of the leading real estate developers in India, has adopted Generative AI technology to effectively increase engagement and accelerate sales with personalised videos to potential home buyers throughout the home buying journey.
Kreative Access, in collaboration with Kalpataru and Gan.ai, produced the following 8 videos as part of the “Kalpataru Lead Nurturing Campaign”. These videos ensure that best-practices are incorporated as part of the production process of the baseline videos, for seamless integration with AI as part of dynamic voice and lip sync by the Artist. The voice addresses the leads individually, incorporating personalized variables such as their name, the specific project they are interested in, and other relevant variables:
- On Lead enquiry: Upon expressing interest in a specific project, the lead is greeted with a personalized video message by the Artist with the lead’s name and the specific Kalpataru project name generated by AI.
- Site Visit Appointment: Upon confirmation by the lead for the project site visit, the lead is welcomed by a personalized video message of the Artist confirming the appointment.
- Reminder for Site Visit Appointment: A day prior to the scheduled site visit appointment, a personalized video message of the Artist is sent as a reminder to the lead for the specific project site visit.
- Site Visit Not Done: In the scenario, the lead was unable to visit the specific project site on the scheduled date, a personalized video message of the Artist is sent to welcome the lead to re-book the site visit at a convenient date and time.
- Thank You Message After The Visit: Upon successful site visit, personalized video message with the Artist is sent thanking the lead for visiting the project site.
- Reminder for Purchase/Decision: As part of the next step, a personalized video message with the Artist is sent informing the lead on the next steps towards the purchase with the specific Kalpataru project.
- Welcome Message To Customer After The Purchase: A personalized video message with the Artist is sent, welcoming the lead – now a customer – on the purchase of the property.
- Referral Campaign: A personalized video message with the Artist informing the customer of special rewards upon referral and conversion of the lead.
Checkout a video mash-up to experience Generative AI at play.