As part of the “For the Love of hands” campaign for the Bisleri Hand Purifier brand launch, the key focused as part of the brief for the brand TV advertisement was to have the central character as hands, with no face or expressions.
Aligned with the client requirement, we developed a CG work that interacts with the hand, and the playfulness of the CG elements gave the hand a sense of character that connected with the audience, with clearly making the story encapsulate the product and its uses. On the technicals, the video was a combination of Autodesk 3DS Max and After Effects for the animated assets, with incorporating live-action footage of the product shots and atmospheric elements.